"Permission Marketing cuts through the clutter and allows a marketer to speak to prospects as friends, not strangers. This personalized, anticipated, frequent, and relevant communication has infinitely more impact than a random message displayed in a random place at a random moment." -- Seth Godin, Author of Permission Marketing, Simon & Schuster

"The principles of permission marketing are incredibly valuable to everyone involved in media today." --Robert Tercek, SVP Digital Media, Sony Pictures Entertainment

"Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention." --Lester Wunderman, Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world, author of Being Direct.

"Finally, here's a measurable method for marketing in a world filled with clutter." --Eric Hippeau, Chairman, Ziff Davis Inc

What is Permission Based Marketing?

Permission marketing is a new strategy that sends consumers information that they agree to receive. Permission marketing can gather all kinds of consumer information. It is successful at building long term relationships with consumers using permission based marketing - that is its true strength! Strengthen the ties between what consumers want and what you can give them by providing pertinent information from your e-mail messages. Many large, medium and small companies are increasing their investments in permission based marketing strategy tools. The permission marketing tools we provide are listed here. The services we provide are here.